Zain Akram

• Spearheaded the overall strategic direction of a global company and doubling the value business in 3 years' time span
• Led the company through a successful restructuring, re-launching brands resulting in 91% growth vs YA in Tissues and 24% increase YA in Baby Diapers and enhanced market position.
• Initiated full scale local production COMAN & creating brands specific for Pakistan
• Board Member FWP and FHH LT member
• Launch of brand ‘Smile by Fine Tissues' – Locally co-produced & setting up entire back-to-back VC
• Drove the development & execution through localization of business increased GP to 34% and reduced TTS by 6%.
• Negotiated favorable contracts with suppliers and vendors, ensuring cost-effective procurement processes.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
• Drove continuous improvement by fostering a culture of collaboration, accountability, and open communication across all levels of the organization.
• Managed high-performing teams to successfully execute corporate objectives and drive organizational success.

• To develop for Companies consistent business growth & profits (NSV, GP, OP) with a growth of 36% in Sales Volume.
• Established Kellogg as a legal entity in Pakistan (KPPL)
• Scaled up business in both Cereals and Pringles (Savory snacks) and RTM revamping through Mega Distributor and SD's and taking coverage to 18K outlets.
• Worked with Multi-cultural / Nationals with extended team was based outside MENAT region.
• Led the entire organization management include Sales, Finance, Supply Chain, Trade Marketing and National distribution and 3PL Clearing partner.
• Revenue Growth Management- Green Belt (Certified by Kellogg World)

• Meet performance targets in sales, business planning & reporting, sales distribution development with 32% growth
• Collaborated with the finance department to steer top line & bottom-line growth, rationalize rebates(discounts), & meet budget figure for NSR, S&D, discounts, DME, incentives
• Works on Numeric reach, Vertical and horizontal growth through network of Distributors and Sales team

Reporting to CEO

Responsible for:

Head of Food Services (HRC-HELT Channel)/Bulk Sales-

Head of Trade Marketing/KA/Exports

• Responsible for development & execution of sales strategy for profitable business growth
• Delivered 45% volume growth in south and 75% in National Key Accounts
• Overseeing a team of more than 200 sales professionals, mentoring and directing strategies for success and driving sales plans through 150 direct distribution networks.

• Leading the channel MGS, TGS, KA, WS in Pakistan with responsibility of delivering growth in UHT Dairy, Flavored Milk & Juices categories of the company·
• Development and implementation of the category specific plans on national level based on shopper, channel and consumer insight.
• Liaises with the Regional Sales Managers for effective execution of channel plans.

Led 03 Region (S & B, Karachi and Lahore)

• Key responsibilities include achieving sales targets & distribution operation of the region contributing to YTD 42% & 67% growth over LY in Volume & Value (Rev Rs 1.8 B in Sukkur region
• To develop sales strategy, annual and quarterly sales plans, and trade related sales schemes,
• Managing the P & L of 58 distributors and 22 sub distributors
• Looking after business of approx. more than Rs 4.0 billion Revenue for Lahore region
• Increased Market Share from 49% to 52% in the assigned Region (2nd biggest contributor)
• Achieved 99% weighted & 97% numeric growth distribution KPIs (every highest for Lahore)
• Business expansions in new towns, channels, markets and outlets are not on direct coverage.

Nominated for Sales Excellence Award Year 2012-Karachi

• Key responsibilities include achieving sales targets & distribution operation of the region contributing YTD 32% & 44% growth over last year in Volume & Value respectively with business revenue of Rs 7 Bn
• Increased Market Share from 52% to 63% in the assigned Region in 12 months
• Achieved 99% weighted & 99% numeric growth distribution KPIs

Re-hired in CCI (Jan'14 to Jan'15)

Capability Development Program (Top Potential)— in Ankara, Turkey in 2014

Won the Sales Excellence Award for Karachi in 2010

• Key responsibilities include achieving sales targets of the region contributing 23% growth & market share by 5.3%
• Responsible for RTM and increasing Infrastructure/productivity
• ·Spearheaded marketing teams to handle key accounts & managed business worth with Essayed a high trajectory growth path with YOY top line growth in volume by 23% and net revenue by 29% with significant market share gain in a highly competitive market
• Designing sales strategies to achieve company's numeric 61% and weighted distribution 74% targets.
• Led team of 6 Sales Managers and 1 Distributor Advisor

• Key responsibilities include achieving sales & service targets of the region with 24% GOLY
• Work with RSM to develop sales strategy, annual and quarterly sales plans, and project-related sales schemes
• Channel category sales (MT-KA, HRC, HELT) management and financials

Joined as TE/MT then worked as SSO in Industrial consumers (B2B), Retail Fuels (B2C) and Logistics

• Key responsibilities include achieving sales with 36% growth & service targets for the Division
• Establishing a strong and productive network of new business relationships, as well as managing and strengthening the existing portfolio of customers to maximize revenue growth
• Responsible for Retail Sales, retail Development at Strategic Locations for PSO Retail Department and assigned the Division
• Worked in top departments like Logistics, Retail Fuels and Industrial consumers