Toni Mitchell
Sioux Falls
Summary
Communications and editorial leader with 15+ years of experience managing high-volume content operations from concept through publication. Proven track record of leading editorial teams, improving workflows, and delivering accurate, audience-focused content under tight deadlines. Experienced in coordinating writers, editors, and production teams while maintaining quality, consistency, and performance across digital platforms.
Overview
26
26
years of professional experience
Work History
Newsroom Manager/Senior Reporter
Streamlly.com
Remote
09.2025 - Current
- Directed daily editorial operations for a high-volume video-first newsroom, managing over 20 stories weekly from concept to publication.
- Managed content pipeline, assigning stories and coordinating writers, editors, and production teams to ensure on-time delivery
- Reviewed and refined all scripts for clarity and consistency, successfully reducing errors to under 1%.
- Analyzed and improved editorial workflows and production processes, resulting in significant reductions in turnaround time for each project.
- Selected stories and crafted content strategies to increase audience shares and visibility.
- Analyzed and structured complex real-time news into compelling narratives, effectively reaching millions of viewers.
Writer/Reporter
Streamlly.com
05.2025 - 09.2025
- Produced cinematic, story-driven scripts designed for digital platforms
- Worked closely with production teams to refine narrative and visual elements, boosting audience clarity and retention.
- Delivered consistent, high-quality content under tight deadlines in a fast-paced newsroom environment
EDITOR / WRITER
Express News & Views
02.2019 - Current
- Developed and launched a digital content platform aimed at delivering comprehensive coverage of breaking news, health, education, business, and cultural topics.
- Spearheaded thedevelopment of recurring content series to enhance audience engagement.
- Manage freelance contributors from pitch to publication, improving story quality, clarity, and consistency
- Directed content strategy to align with audience interests and enhance engagement.
WRITING COACH
Student Publication Center, Western Kentucky University
Bowling Green, KY
06.2000 - 08.2023
- Coached high school students in reporting, writing, and communication across fast-paced workshop environments
- Facilitated engaging hands-on learning experiences, focusing on newsroom simulations and real-world field reporting scenarios.
- Guided students in refining their writing techniques through personalized feedback and constructive critiques.
- Inspired confidence in emerging writers by modeling effective strategies during demonstrations and sharing personal experiences as a writing professional.
MANAGING EDITOR
Global One News
Nashville, TN
04.2018 - 05.2019
- Managed a geographically diverse newsroom team of 30+ professionals, ensuring seamless communication and content production across multiple sites.
- Oversaw editorial strategy and content production on a daily basis to maintain consistency and quality throughout the publication process.
- Developed and implemented content initiatives that successfully attracted over 300,000 new followers in just three months.
- Oversaw editorial team operations to ensure compliance with publication standards and timely delivery.
- Implemented quality control measures for accuracy and consistency across all publications.
- Provided support and training to junior editors, fostering skill enhancement and professional advancement.
Education
Bachelor of Science - Communications
University of Tennessee
KnoxvilleSkills
- Editorial Operations
- Content Strategy
- Workflow Management
- Quality Control
- Copy Editing
- Story Development
- SEO Awareness
- WordPress
- Audience Engagement
- Cross-functional Collaboration
- Team Leadership
- Project Management
Websites
Timeline
Newsroom Manager/Senior Reporter
Streamlly.com
09.2025 - Current
Writer/Reporter
Streamlly.com
05.2025 - 09.2025
EDITOR / WRITER
Express News & Views
02.2019 - Current
MANAGING EDITOR
Global One News
04.2018 - 05.2019
WRITING COACH
Student Publication Center, Western Kentucky University
06.2000 - 08.2023
Bachelor of Science - Communications
University of Tennessee