Sierra Gerlach
Rapid City
Summary
Community Relations Event Coordinator | Cultivating Trusted Partnerships & Engaging Diverse Audiences | Fast-Paced Multi-Tasking Expertise with Bartender Background
Overview
16
16
years of professional experience
1
1
Certification
Work History
Community Relations Event Coordinator
Monument Health
Rapid City, SD
11.2025 - Current
- Coordinated events across all markets to enhance community engagement
- Managed community outreach initiatives to strengthen relationships with stakeholders
- Oversaw volunteer management for caregivers and leadership to ensure effective support
- Support Community Relations budgeting process by maintaining check payment requests through Accounts Payable
- Compiled data for budget reporting and evaluation processes
Executive Assistant
Monument Health
Rapid City, SD
12.2024 - 11.2025
- Coordinated and managed high-level administrative operations, prioritizing executive initiatives to enhance organizational effectiveness.
- Support executive leadership in advancing hospital-wide Diversity, Equity, and Inclusion (DEI) initiatives and patient relations strategies by preparing presentations, reports, and correspondence.
- Acted as liaison between executives, hospital departments, external partners, and community stakeholders, facilitating timely communication and alignment with strategic goals.
- Handle sensitive and confidential information with discretion, particularly in matters related to patient concerns, cultural competency, and workplace inclusivity.
- Plan, organize, and execute all hospital boardroom meetings
- Assisted with special projects across multiple hospital divisions, showcasing adaptability and deep understanding of healthcare operations.
- Facilitate the work of the Ethics Committee, Grievance Committee, Patient & Family Advisory Committee, and Caregiver Appreciation Team
Team Lead Patient Support
Monument Health
Rapid City, SD
01.2024 - 01.2025
- Lead team in patient room visits, operations at main visitor desks (ER and Front Entrances), and surgery waiting area desk check-in
- Trained new teammates and coordinated schedules to ensure coverage in all areas
- Oversaw lost and found pickups, establishing goals for timely returns
- Informed team of available volunteer opportunities to enhance community engagement
- Sit on the Patient & Family Advocacy Board for Monument Health
Emergency Department Patient Ambassador
Monument Health
Rapid City, SD
02.2023 - 01.2024
- Delivered outstanding customer service to patients, families, and caregivers through face-to-face interactions, Epic - Hyperspace, Vocera, email, and phone, enhancing patient experience.
- Assisted patients in Emergency Department by addressing needs, restocking supplies, and guiding visitors to other departments, improving overall support.
- Utilized exemplary hospitality skills and knowledge of facility and local area to assist with patient deliveries, ensuring timely service.
Prestige Beauty Advisor
Ulta
Rapid City, SD
04.2022 - 06.2023
- Knowledge of current promotions, events and services within the store, promoting the loyalty and guest service programs
- Exceeding individual sales and productivity goals.
- Performing makeup applications, skincare analysis and product demonstrations
- Restocked items while ensuring compliance with hygiene standards to enhance guest safety and satisfaction
- Executed and maintained all resets and planograms to optimize product presentation and accessibility
- Ensuring makeover stations adhere to all company standards
- Facilitated money drop and pick-up to ensure financial accuracy and security in daily operations
Boutique Business Owner
(SELF) Star Road Designs
New Market, MD
03.2017 - 05.2022
- Managed daily operations and workflow for design projects, optimizing processes to enhance project turnaround.
- Coordinated shipping logistics for U.S. and international orders, ensuring timely delivery and customer satisfaction.
- Captured high-quality product images for e-commerce platforms and marketing materials, improving product presentation and visibility.
- Create custom Native American jewelry and accessories
Assistant Manager
Bohme Boutique
Rapid City, SD
07.2014 - 04.2015
- Train, supervise and motivate sales staff to achieve store sales goals along with your own with individual sales goals.
- Promoted and motivated staff during company sales contests to drive engagement and performance.
- Trained sales associates and sales leads to develop skills and advance within the company.
- Ensure stores proper merchandise presentation and visual merchandising is up to company standards and submit photos via email.
- Supervise the incoming and outgoing inventory.
- Supervise and maintain cash handling and bank procedures and manage proper and timely accounting of all cash flow.
- Keep up to date and train on all POS usage and related technology used in store.
- Maintain authority for all aspects of the store in the absence of the Store Manager while exercising discretion in prioritizing responsibilities.
- Executed tasks that improved team operations and streamlined workflow.
Customer Service Assistant
Best Buy, Geek Squad
Rapid City, SD
12.2013 - 06.2014
- Assisted customers in locating appropriate departments and merchandise to enhance shopping experience.
- Answer all incoming store phone calls and assist customers via phone.
- Assisting with checkout at checkout and customer services desk.
- Provide fast and efficient store pickup.
- Maintained professional communication with customers and peers, utilizing cross-functional company resources effectively.
- Ensured cleanliness of front of store and executed after-closing merchandising standards to create inviting environment.
Head Bartender
Club Rain
Savannah, GA
03.2013 - 12.2013
- Led team of 6 bartenders each night, ensuring efficient service and smooth operations.
- Handled training and directed team members on effective methods, operations and procedures to run a profitable, successful bar.
- Consistently jumped into assist other bartenders with faster, efficient techniques to keep customer wait time down.
- Fostered strong relationships with VIPs and regulars, enhancing customer loyalty and satisfaction.
- Created cocktails based on nightly events.
- Prepared bar areas by stocking supplies and cleaning to create a welcoming environment.
- Conducted regular bar inventories to maintain optimal stock levels and reduce waste.
Bartender
Cedar Shore Resort
Oacoma, SD
09.2010 - 12.2011
- Delivered exceptional hospitality to enhance customer appreciation, satisfaction, and loyalty.
- Enhanced team skills by training new bartenders and bar backs to improve service quality.
- Assisted team members during busy shifts to facilitate seamless operations.
- Opened and closed restaurant independently, restocked depleted items daily, handled drops and drawer counts, helped prepare for events.
- Stocked and tracked inventory and supplies.
- Ensured compliance with sanitation procedures and food safety guidelines to maintain a safe environment.
Education
Associates - Business
Oglala Lakota College
Rapid City, SD05-2023
Skills
- Community Engagement
- Guest Relations
- Budget Reporting
- Fast-paced environment experience
- Event setup and breakdown
Affiliations
- Member of Patient & Family Advisory Council for Monument Health
Certification
- Bridges To Board Certified, Innovative NonProfit - May 2026
Timeline
Community Relations Event Coordinator
Monument Health
11.2025 - Current
Executive Assistant
Monument Health
12.2024 - 11.2025
Team Lead Patient Support
Monument Health
01.2024 - 01.2025
Emergency Department Patient Ambassador
Monument Health
02.2023 - 01.2024
Prestige Beauty Advisor
Ulta
04.2022 - 06.2023
Boutique Business Owner
(SELF) Star Road Designs
03.2017 - 05.2022
Assistant Manager
Bohme Boutique
07.2014 - 04.2015
Customer Service Assistant
Best Buy, Geek Squad
12.2013 - 06.2014
Head Bartender
Club Rain
03.2013 - 12.2013
Bartender
Cedar Shore Resort
09.2010 - 12.2011
Associates - Business
Oglala Lakota College