Sheryl Bachtell
Viborg
Summary
Accomplished Business Professional with a demonstrated ability to enhance operational efficiency and growth. Achieved an impressive 41.18% increase in census through strategic planning and effective team leadership. Proven expertise in fostering stakeholder relations and driving growth via innovative sales and marketing initiatives, complemented by strong customer relationship management, and negotiation skills. Solid communication, adaptability, and problem-solving capabilities ensure success in dynamic environments.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Executive Director
WEL-Life
Elk Point
04.2024 - Current
- Directed and optimized functions within the Elk Point assisted living facility.
- Ensured efficient use of resources while supervising employee tasks.
- Increased adherence to safety and quality regulations.
- Facilitated hiring by conducting detailed interviews and selecting candidates.
- Achieved consistent staffing levels without utilizing pool staff.
- Boosted community engagement.
- Achieved a 41.18% increase in census.
- Enhanced revenue streams while cutting costs.
- Increased revenue through fostering strong client relationships.
- Implemented business strategies for enhanced development.
- Directed routine tasks associated with payroll management.
- Oversaw designated budget, maintaining financial and operational accountability.
- Drove revenue by cultivating successful client relations.
Interim Executive Director
Contract
05.2019 - 10.2024
- Directed project coordination efforts to ensure seamless execution of organizational goals.
- Directed and assessed staff performance to maintain high-quality standards.
- Compile and manage various records, reports, budgets, and training documents.
- Managed human resources functions including staffing.
- Allocated and managed budgets for equipment, personnel, and reporting needs.
- Evaluated potential impacts of proposed legislation on services.
- Assess community turnaround requirements including census enhancement, staffing adjustments, and physical plant improvements.
- Boosted overall satisfaction by strengthening interaction between residents and their families.
- Analyzed performance metrics to identify necessary enhancements while facilitating process improvements and strategic operational decisions.
- Reduced expenses through thorough assessment and calculation of available resources.
- Guided and developed teams to recognize the value of outstanding customer service.
- Led marketing strategies and boosted referrals to achieve maximum occupancy, and established an entry wait list at the facility.
- Led initiatives in strategic planning, business development, project management, and reimbursement.
- Guided strategic initiatives to drive profitability and growth.
- Conducted risk assessments throughout various operational areas to identify potential issues.
Assisted Living Executive Director
Welcov
04.2015 - 05.2019
- Worked in tandem with staff to receive deficiency-free state surveys
- Received Superior ratings on Pinnacle surveys
- Improved community presence with social media, marketing campaigns, and other outreach
- Superior communications, customer service, and high resident satisfaction
- High staff engagement and satisfaction
- Recruit, interview, and hire staff
- Analyze proposed legislation, regulations, or rule changes to determine how services could be impacted
- Resident care, healthcare, CPR, BLS
- Written communication
- Organization
Advertising Sales Executive
Contracted
02.2001 - 04.2012
- Developed and executed sales strategies for multi-state advertising campaigns.
- Enhanced sales through sustained client interactions by providing superior customer support.
- Built a long-lasting rapport.
- Facilitated both face-to-face and phone discussions.
- Developed ad campaigns.
- Tracked and matched procurement details to ensure proper invoice alignment.
- Computed, recorded, and proofread data, records, and reports.
- Designed and implemented strategic marketing campaigns for existing products.
- Scheduled and attended weekly appointments with clients.
- Efficiently handled customer questions, ensuring quick resolution of issues.
- Demonstrated exceptional negotiation skills to promote advertising services.
- Conducted thorough studies of advertising trends to identify potential customers.
- Conducted extensive cold calling to discover new clientele.
- Collaborated with marketing team to develop promotional materials.
- Evaluated competitors' strategies to maintain a competitive edge.
- Managed prompt responses to advertising inquiries.
- Surpassed departmental productivity benchmarks.
Education
associate of arts-business administration -
American Intercontinental University
Schaumburg, IL01.2014
Skills
- Senior living operation
- Sales and marketing initiatives
- Team leadership/training
- Customer service/satisfaction
- Fundraising
- Growth management
- Marketing
- Project management
- Resident satisfaction
- Performance feedback
- Stakeholder relations
- Business development
- Business administration
- Media relations
- Strategic planning
- Negotiation
- Innovation and creativity
- Human resources
- Business planning
- Sales management
- Relationship building
- Operations management
- Communications strategy
- Business management
- Operational planning
- Community engagement
Accomplishments
- National Career Readiness Certificate-Platinum level
- January 2022
Certification
- SD assisted living administrator’s certificate
- January 2015
Timeline
Executive Director
WEL-Life
04.2024 - Current
Interim Executive Director
Contract
05.2019 - 10.2024
Assisted Living Executive Director
Welcov
04.2015 - 05.2019
Advertising Sales Executive
Contracted
02.2001 - 04.2012
associate of arts-business administration -
American Intercontinental University
Similar Profiles
Chantel WestChantel West
Care Assistant at Wel-life Assistant LivingCare Assistant at Wel-life Assistant Living
Daniel R EricksonDaniel R Erickson
Network Engineer at WEL CompaniesNetwork Engineer at WEL Companies
Isabela Rufino TeixeiraIsabela Rufino Teixeira
Accounting Analyst at Wel Assessoria Empresarial LTDAAccounting Analyst at Wel Assessoria Empresarial LTDA