SHEERAZ SHAKOOR
Sales & Marketing
Karachi, Sindh
Summary
With over 8 years of experience, I have a proven track record of achieving marketing and sales objectives through strategic planning, development, implementation, and evaluation of advertisements. I excel at identifying marketing opportunities by understanding consumer requirements and improving product marketability and profitability through thorough research and capitalizing on market opportunities hands on experience on ATL,BTL & TTL services. I am eager to continue exploring and achieving new milestones in my professional journey.
Overview
8
8
years of professional experience
2
2
Languages
4
4
years of post-secondary education
Work History
Store Manager
MALAK INTERNATIONAL
Karachi, Sindh
01.2024 - 09.2024
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
- Completed point of sale opening and closing procedures.
- Improved customer satisfaction through staff training in customer service and product knowledge.
Regional Sales Manager
Sam's Store Ukay Ukay
11.2022 - 02.2023
- Create regional sales plans and quotas in alignment with business objectives
- Support Store Managers with day-to-day store operation
- Evaluate store and individual performances
- Report on regional sales results
- Forecast quarterly and annual profits
- Identify hiring needs, select and train new salespeople
- Prepare and review the annual budget for the area of responsibility
- Analyze regional market trends and discover new opportunities for growth
- Address potential problems and suggest prompt solutions
- Participate in decisions for expansion or acquisition
- Suggest new services/products and innovative sales techniques to increase customer satisfaction
Brand Manager
Kohasaa Perfumes/ TrulyKomal
01.2021 - 12.2021
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to 'take action'
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors' activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
Group Brand Executive (Perfume & Apparel)
Junaid Jamshed & Almirah (U&I Garments Pvt Ltd)
01.2018 - 12.2020
- Analyse market trends and development that may impact offline marketing activities
- Assess alternate market research channels
- Conduct research to identify emerging trends of consumers
- Design, collect and analyse customer satisfaction and feedback
- Execute activities to communicate business value proposition to customers
- Execute brand campaigns
- Execute customer loyalty plans
- Forecast emerging market needs
- Generate creative materials, templates and collaterals
- Generate customer awareness
- Implement activities that develop organisation capabilities to deliver a consistent customer experience
- Implement brand communication plans
- Implement brand plans
- Implement innovation campaigns to drive higher customer retention and loyalty
- Maintain customer acquisition and retention programmes
- Monitor effectiveness of programmes
- Monitor product quality, design and brand alignment
Assistant Manager Sales
Ramada plaza
01.2017 - 12.2017
- Find and select other hotel associates for the best probable and competitive rates
- To be accountable for ensuring the sales team with targeted sales monthly
- Planning and implementing marketing plans in conjunction with the Director of Leisure
- Identifying and targeting specific market segments for likely corporate clients and selling memberships to them
- Generating weekly membership data for analysis and monthly reports on membership status, renewals, attrition, and new and potential signatures on all accounts
- To be responsible for the organization and implementation of the Annual Plan of the Membership Department
- Responsible for marketing, advertising, and departmental spending, ensuring these are within budget and aligned with the agreed brand strategy
- Strategically looking at other departments
- Prepare reports and recommendations on sales strategy for senior management
- Participate in Saturday office coverage as scheduled
Education
High School Diploma - Commerce
SOS Herman Gmeiner School And College
Karachi, SD 01.2014 - 12.2017
Skills
Employee training
undefinedContacts
+923352208826, sheerazshakoor97@gmail.com, House no, R/43, street no, 04, Prem Villas, Phase 01, Karachi, Sindh, 75010, Pakistan
Timeline
Store Manager
MALAK INTERNATIONAL
01.2024 - 09.2024
Regional Sales Manager
Sam's Store Ukay Ukay
11.2022 - 02.2023
Brand Manager
Kohasaa Perfumes/ TrulyKomal
01.2021 - 12.2021
Group Brand Executive (Perfume & Apparel)
Junaid Jamshed & Almirah (U&I Garments Pvt Ltd)
01.2018 - 12.2020
Assistant Manager Sales
Ramada plaza
01.2017 - 12.2017
High School Diploma - Commerce
SOS Herman Gmeiner School And College
01.2014 - 12.2017
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