Sana Saleem
SEO Specialist | Digital Marketing Expert
Karachi
Summary
With over 5 years of experience in digital marketing and SEO I, have a proven track record of growing organic website traffic through white-hat tactics and strategies and data-driven SEO analysis and optimization. A strategic thinker with a growth mindset, committed to implementing Initiatives for overall SEO program improvement, traffic, and revenue growth.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
4
4
Certifications
Work History
Sr Marketing Executive
Gaditek
03.2023 - Current
- Managed SEO & ASO Apps campaigns organically.
- Generated organic revenue growth yearly $50,000 within diverse clusters.
- Implemented effective strategies for increased organic rankings and revenue on App Store and Play Store, resulting in substantial revenue boost.
- Successfully elevated freemium cluster, leading to notable increase in organic freemium cluster, leading to notable increase in organic freemium users from 10,000 to 150,000.
- Developed and executed effective SEO campaigns that increased organic traffic by 60%.
- Worked closely with marketing services leader, marketing services consultant, and other marketing professionals to develop and execute SEO campaigns.
- Provided recommendations and executed strategies for content development in relation to keyword-specific SEO goals.
- Increased keyword usage organically from 20% to 50%.
- Implemented SEO best practices, resulting in improved search engine rankings.
SEO Team Lead
AT&R Pvt. Ltd
06.2021 - 02.2023
- Developing and Implementing effective search engine optimization (SEO) strategies.
- Collaborated with marketing department to manage SEO strategy, leading to 60% increase in organic traffic.
Write compelling website content that boosted engagement by 60%. - Perform SEO audits for client websites, conduct research on competitors, identify keyword optimization opportunities, and provide recommendations to enhance web page sitemaps, resulting in 60%-120% increase in organic traffic.
- Take primary responsibility for all Technical Audits & ensuring that the client website is following all the SEO best practices. In-depth SEO technical knowledge (HTML, CSS, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools.
- Enhanced e-commerce conversion tracking setup.
SEO Executive
Applet Technologies Pvt. Ltd
08.2019 - 05.2021
- Managed SEO campaigns for B2B clients.
- Elevate ranking of our B2B clients websites on search engines through strategic and innovative SEO techniques. Conduct comprehensive site audits to identify areas of improvement in adherence to technical SEO best practices.
- Worked closely with other marketing professionals to align goals, improving overall campaign effectiveness by 20%.
- Contributed to development of SEO strategy, leading to a 70% improvement in search engine rankings.
- Assisted in creation of engaging website content, including blog posts and pages. Perform detailed keyword research and analysis to align with latest keyword strategies.
- Implement enhancements in areas such as page speed, code integrity, canonicalization, indexation, keyword targeting, and internal linking structure.
Education
BS - Software Engineering
Sir Syed University of Engineering And Technology
Karachi, Pakistan 01.2016 - 01.2019
Skills
Advanced SEO (Technical, On-site, Off-site)
Web Analytic Tools (GA4, GSC, GTM, Keyword Planner)
Social Media MarketingCRO Optimization
Marketing StrategyTime ManagementDecision Making ProTopical Authority
Problem SolverTeamwork and CollaborationLeadership SkillsGoogle Ads (PPC)
Facebook Ads
Local SEO
Certification
Google Display Ads Certification
Timeline
Sr Marketing Executive
Gaditek
03.2023 - Current
SEO Team Lead
AT&R Pvt. Ltd
06.2021 - 02.2023
SEO Executive
Applet Technologies Pvt. Ltd
08.2019 - 05.2021
BS - Software Engineering
Sir Syed University of Engineering And Technology
01.2016 - 01.2019