Rutaba Paracha

A company specializing in digital marketing, and ebook and web content development.

• Content Strategy & Execution: Achieved monthly targets of USD $150K by developing and implementing high-impact content strategies across digital marketing, PR, and e-commerce platforms.
• Project Management: Successfully managed 130+ active ghostwriting projects from execution to publication across the US, ensuring seamless content delivery and client satisfaction.
• Team Leadership: Led a team of 9 writers, an editor, and a team lead to create ebooks, as well as persuasive, SEO-optimized content, including web content, blogs, articles, newsletters, and press releases, driving traffic and enhancing user engagement.
• Talent Acquisition & Workflow Optimization: Spearheaded recruitment efforts and conducted team assessments to enhance productivity and streamline operations.
• Strategic Communication: Reported directly to the CEO, facilitating clear communication and alignment with business goals.
• Versatile Writing Expertise: Proficient in digital marketing content, copywriting, brand communication, public relations (PR) content, and e-commerce content, as well as fiction and non-fiction ghostwriting.
• Editorial & Proofreading Excellence: Ensured content quality through meticulous editing and proofreading services, maintaining high standards across all projects.

A creative content agency focused on digital marketing and content solutions

• Ghostwrote and edited fiction and non-fiction content, promoting to Team Lead within a year
• Managed task allocation, editing, and proofreading of ebook manuscripts with a 95% success rate
• Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
• Established clear performance metrics for the team which helped in tracking progress towards set targets effectively.
• Influenced positive change within the organization through strategic thinking, innovation, problem-solving abilities, and consistent leadership style.
• Increased customer satisfaction by ensuring timely completion of projects and adherence to high-quality standards.