Muhammad Saad Fareed
Head Of Emerging Key Accounts-Fashion
Karāchi
Summary
Dynamic leader with a proven track record at Daraz-Alibaba International Digital Commerce Group, achieving over 40% GMV growth and 2.5X sales in the fashion category. Expert in business development and key account management, leveraging data analysis and team leadership to drive profitability and market expansion. Excels in building relationships and strategic planning, ensuring significant revenue achievements and customer satisfaction.
Overview
7
7
years of professional experience
Work History
Head of Emerging Key Accounts-Fashion
Daraz-Alibaba International Digital Commerce Group
Karachi
3 2024 - Current
- Exponentially growing business by focusing on local fashion industry trends and products with effective customer targeting and profiling
- Experienced significant MoM increase across all key metrics, including a 40% boost in GMV
- Ensured 95% assortment availability to attract customers to the platform
- Ensure profitability, and sales targets of $400-$500k by leading the business segment on the needs of the customer and identifying suitable opportunities for the category
- Led group ensuring $500k revenue management on a monthly basis
- Ownership of the P&L of given accounts and segment by ensuring best practices.
Category Manager - Fashion
Daraz-Alibaba International Digital Commerce Group
Karachi
12.2023 - 03.2024
- Strategic Planning: Develop and implement strategies for Fashion Accessories and Bags Category & Increased 2.5X Sale MOM
- Conducted regular performance analysis of the category, identifying drivers of sales variances.
- Financial Targets: Set and monitor financial goals, including sales targets, margins, and overall profitability for the assigned category
- Data-Driven Decision Making: Utilize data and analytics to make informed decisions regarding product assortment, pricing, and promotions
- Collaborate with various departments, including marketing, sales, and merchandising, to ensure a cohesive and effective strategy
Senior Brand Manager
Daraz-Alibaba International Digital Commerce Group
Karachi
08.2020 - 12.2023
- Proven history of achieving 2x to 3x growth for the assigned portfolio of brands
- Campaign Management for assigned brands based on the data trends to achieve 100% revenue and growth and decent ROI
- Responsible for ensuring more than 4% to 5% conversion rates for the top performing brands
- Optimizing cart size and increasing AIV-Average Inventory Value from $2 to $5 to $6 on average for the assigned accounts so overall revenue can be increased
Key Account Acquisition Manager
Daraz-Alibaba International Digital Commerce Group
Karachi
06.2018 - 07.2020
- Successfully driving the marketplace sellers including distributors, dealers and retailers of different brands as well as brands directly to increase seller depth in various clusters
- Strong focus and emphasis on acquiring different price point assortment which is critical for different categories
- Market research in respect to all new entrants in the market and ourcing for B2B department based on their business requirement
Education
MBA - Supply Chain
B.S(Commerce) - Business/Commerce, General
Skills
- Business Development
- Key Account and Brand Management
- E-commerce Commercial
- Data analysis
- Resourcefulness
- Team leadership and motivation
- Communication skills
- Relationship building
- Teamwork and collaboration
- MS office
Accomplishments
- I have received recognition as the top Key Account Manager in 2023 among over 80 professionals in this category during the 11.11 campaign, which is the company's largest and most significant event of the year. This accolade reflects my commitment and diligence.
- I established a retail fashion brand from scratch and achieved profitability within the first three months of its launch which has also added additional $300k for the industry FY2023-24, a remarkable occurrence within the industry.
Languages
Urdu
First Language
English
Advanced (C1)
C1
Timeline
Category Manager - Fashion - Daraz-Alibaba International Digital Commerce Group
12.2023 - 03.2024
Senior Brand Manager - Daraz-Alibaba International Digital Commerce Group
08.2020 - 12.2023
Key Account Acquisition Manager - Daraz-Alibaba International Digital Commerce Group
06.2018 - 07.2020
Head of Emerging Key Accounts-Fashion - Daraz-Alibaba International Digital Commerce Group
3 2024 - Current
Institute of Business Management - MBA, Supply Chain
Karachi University - B.S(Commerce), Business/Commerce, General
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