Muhammad Taha
Karachi, Sindh
Summary
Accomplished Product Manager with a proven track record at HBL, enhancing debit card market penetration and driving significant portfolio growth. Expert in product development and strategy, with a knack for data-driven decision-making and fostering teamwork.
Overview
7
7
years of professional experience
Work History
Product Manager Debit Cards
HBL
10.2022 - Current
- Managing a debit card business with over 8 million cards across both conventional and branchless channels.
- Managing and driving a debit card portfolio with an annual spend volume of PKR 200 billion, achieving a yearly incremental growth of 25%.
- Increased nationwide debit card penetration by 35% through the implementation of targeted promotional and awareness campaigns.
- Only issuer with 04 payment associations operating in Pakistan.
- Manages the payment associations projects and ensure timely delivery of projects.
- Redesigned the e-commerce experience for debit card users, resulting in a 25% increase in transaction volumes.
- Contributed to portfolio diversification by developing segmented products aimed at optimizing revenue per customer.
- Enhanced the debit card activation rate across the overall portfolio by 6% through targeted educational outreach efforts.
Marketing Manager
Texas Psychiatry Group
01.2020 - 10.2022
- Develop and execute comprehensive marketing strategies and campaigns to promote the clinic’s services.
- Expanded services to suburban areas of Texas, resulting in a 30% increase in patient acquisitions.
- Implement digital acquisition channels to increase the acquisition rate by 35% on digital platforms.
- Build and maintain relationships with local organizations, healthcare providers, and community groups to enhance the clinic’s presence and reputation.
Maintenance Engineer
Rajby Industries
12.2018 - 10.2022
- Achieved a 20% reduction in downtime by implementing a digital breakdown management system with an efficient mechanism for resolving complaint handling time.
- Reduced machinery spare parts costs by 10% through forecasting based on historical machine usage and trends.
- Created and implemented maintenance program to optimize operational efficiency and reduce downtime.
Assistant Marketing Manager
Clearmind USA
11.2018 - 12.2019
- Initiate and build providers and hospital professional referral program for new patient acquisition and build relationship with potential referral sources and increase the patient base by 15%.
- Implement telemedicine platform for remote patients and offer convenience and support to practitioners and patient engagement.
- Grew new business connections by strategically networking with industry experts.
Maintenance Engineer
Soorty Enterprises
03.2018 - 09.2018
- Established self-directed teams for breakdown management and reduced response time by 30% through the implementation of mobile applications.
- Developed work scope for contracted projects, analyzing received quotes and recommending preferred vendors.
- Assess Organization in risks and evaluate internal control and make recommendations during Audits.
Education
MBA - Marketing
SZABIST
Karachi, Sindh, Pakistan02.2022
Bachelors Of Engineering - Mechatronics
SZABIST
Karachi, Sindh, Pakistan07.2017
High School - Engineering (Pre-Engineering)
Aga Khan Higher Secondary School
Karachi, Sindh, Pakistan07.2013
Skills
- Product Development
- Product Strategy
- Data-driven decision-making
- Teamwork and Collaboration
- Data Analytics
- Regulatory Compliance
- Technology Integration
- Campaign Management
Timeline
Product Manager Debit Cards
HBL
10.2022 - Current
Marketing Manager
Texas Psychiatry Group
01.2020 - 10.2022
Maintenance Engineer
Rajby Industries
12.2018 - 10.2022
Assistant Marketing Manager
Clearmind USA
11.2018 - 12.2019
Maintenance Engineer
Soorty Enterprises
03.2018 - 09.2018
MBA - Marketing
SZABIST
Bachelors Of Engineering - Mechatronics
SZABIST
High School - Engineering (Pre-Engineering)
Aga Khan Higher Secondary School
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