Socializing, Traveling
MUHAMMAD KASHIF KHAN
Karachi
Summary
A seasoned sales and marketing professional with extensive experience in sales across all channels, Distribution models & trade marketing, business development, distribution management, and rural market expansion. With a proven track record in leadership, problem-solving talents with an innovative strategy of business solutions for delivering results.
Overview
23
23
years of professional experience
Work History
Area Sales Manager
Flora Food Group Company
03.2025 - Current
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
Grocery Associate
The Loblaw's Company
04.2024 - 02.2025
- Company Overview: Canada
- Report to FM and assist him in stock ordering and maintaining the optimum stock level in the department.
- Lead the team of Store Associates in the department for mass merchandising, shelf management, stock management and cleanliness of the department.
- Promotion sales management and reordering on daily bases regarding stock and replenishment, sales figures, comparison with forecasted amount, react to sales (presentation, etc.), to follow sales to be able to reorder and relocate.
- Rotated grocery products ensuring that expired or spoiled items were immediately removed and adhered to "first in, first out" rule.
- Pleasantly greeted customers and provided prompt and courteous service.
Senior Area Sales Manager
Nestle Pakistan Limited
09.2018 - 01.2024
- Increased regional sales by developing and implementing strategic sales plans tailored to the local market.
- Implemented data-driven decision-making processes to identify sales trends and optimize performance.
- Established clear performance expectations for team members while offering support to help them achieve success.
- Reviewed historical sales data to identify areas of opportunity for upselling or cross-selling additional products or services.
Area Sales Manager
Nestle Pakistan Limited
10.2016 - 08.2018
- Re structuring of Territories to get maximum output of resources.
- Re-structured SD Model to optimum level.
- Hire New SDs for maximum Coverage.
- Successfully Tap regional festivals with efficiency.
- Successfully Completed the Project “Deep Reach”.
Area Sales Manager
Nestle Pakistan Limited
07.2012 - 10.2016
- Responsible for handling day to day operations of sales and distribution of distribution networks Hyderabad city with sales turnover of more than 130 million per month.
- Lead a team of 02 direct distributions sales staff and Achieve assign target and deliver business growth as per assigned objective.
- Responsible for maintaining stock norms and order planning at distribution level.
- Develop and manage relationships in all channels of trade.
- Monitoring and control of trade budget and checking of Distributor Claims,
- Effective execution of trade promotions & BTL activities.
- Ensure product availability and visibility.
- Proving feedback to Line Manager about possible plans for growth..
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
Sales Promotion Executive
Nestle Pakistan Limited
05.2009 - 07.2012
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Mentored junior staff members for accelerated career growth, developing future leaders within the organization.
Sales Promotion Supervisor
Nestle Pakistan Limited
05.2009 - 07.2012
- Developed innovative marketing strategies for product promotions, leading to higher sales and enhanced brand awareness.
- Collaborated with multiple departments to ensure seamless execution of promotional campaigns, maximizing overall impact.
- Provided timely reports on campaign progress to senior management, enabling informed decision-making on resource allocation and strategy adjustments.
- Cultivated strong relationships with key stakeholders such as suppliers, distributors, retailers, and customers for successful promotion execution.
Territory Incharge
Nestle Pakistan Limited
01.2002 - 04.2006
- Responsible for handling day to day operations of sales and distribution of Liquid Division in Hyderabad Region with sales turnover of 5 million per month.
- Lead a team of 13 bookers/salesmen and achieve assign target and deliver business growth as per assigned objective.
- Responsible for maintaining stock norms and order planning at distribution level.
- Develop and manage relationships in all channels of trade.
- Monitoring and control of trade budget and checking of Distributor Claims,
- Effective execution of trade promotions & BTL activities.
- Ensure product availability and visibility.
- Proving feedback to Line Manager about possible plans for growth.
Education
MBA - Marketing
Preston University
M.A. - Economics
University of Sindh
Skills
- Sales in all channels & Distribution Models
- Trade marketing and merchandising
- Business developments targeting rural departments
- Good Customer Service Measurements
- Distribution management and warehousing activities
- Skilled in Microsoft Office Suite
- Strong analytical abilities
- Problem-solving abilities
- Leadership
- Team Management
Summarizations
- Consistently provides a demonstrative success of driving in a creative outreach of growth and developing aspects for new marketing strategies with a dedicative optimization of building an impressive reach of business operations.
- Aligned with a professionally attached performance of delivering a mechanization of diligent competitiveness and adaptability efforts alongside to developing a continuous strategy of improvement.
Interests
Timeline
Area Sales Manager
Flora Food Group Company
03.2025 - Current
Grocery Associate
The Loblaw's Company
04.2024 - 02.2025
Senior Area Sales Manager
Nestle Pakistan Limited
09.2018 - 01.2024
Area Sales Manager
Nestle Pakistan Limited
10.2016 - 08.2018
Area Sales Manager
Nestle Pakistan Limited
07.2012 - 10.2016
Sales Promotion Executive
Nestle Pakistan Limited
05.2009 - 07.2012
Sales Promotion Supervisor
Nestle Pakistan Limited
05.2009 - 07.2012
Territory Incharge
Nestle Pakistan Limited
01.2002 - 04.2006
M.A. - Economics
University of Sindh
MBA - Marketing
Preston University
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