Summary
Overview
Work History
Education
Skills
Timeline
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Mirza Saad Arif Baig

Karachi, Sindh

Summary

As an E-commerce Brand Growth Strategist, I excel in optimizing product listings, crafting compelling PPC campaigns, and leveraging data analytics for strategic insights. My creative approach, combined with a relentless drive for results, has consistently propelled brands to new heights on both TikTok Shop and Amazon platforms. I also specialize in designing the right creatives and developing creative strategies for TikTok ads and Meta ads. I'm excited to bring my proven track record and passion for e-commerce to your team, driving success and exceeding expectations.

Overview

3
3
years of professional experience

Work History

Tiktok Shop Growth Strategist

Maju Superfoods, The 8th Street - Freelance
03.2023 - Current

Curate, direct, and collaborate with creators at scale to ensure their ability to create exceptional videos that convert consistently.

Manage retained creators for ongoing non-affiliate-based UGC retainers.

Develop and execute sales and marketing strategies to drive revenue growth and acquire new TikTok affiliates and brand customers at scale.

Direct TikTok advertising experience, GMV Max experience, creative library management on reaching brand-wide aggressive growth and profitability goals.

Stay up-to-date on TikTok shopping features and trends to identify new opportunities.

Oversee merchandising, promotions, product listing health and inventory planning for the TikTok Shop storefront to maximize sales.

Build annual goals, growth projections, marketing needs, and inventory forecasts to fuel growth on TikTok Shop.

Stay up-to-date with the latest changes to TikTok trends


Senior Amazon Brand Manager

Stanley Black & Decker, Inc - Freelance
05.2022 - 09.2023

Proficiently manage Amazon brand account, overseeing all aspects of operations, from product listings to PPC advertising campaigns.

Analysed Amazon ASIN level data (sales, conversation rate, page views, costs, etc.) to derive trends, and propose and execute strategies.

Regularly analyze Amazon account performance, generating comprehensive reports to track sales metrics, identify trends, and inform strategic decision-making.

Helped in improving the sourcing of the running products and increased the profit margins by 4%.

Developed documentation for approval to Amazon’s gated categories.

Wrote content for product descriptions, using clear and concise language to increase sales.

Amazon Product Development Manager

Brandock Ltd.
11.2021 - 05.2022

Lead comprehensive product research initiatives for Amazon brands, utilizing market analysis and consumer insights to identify emerging trends and high-demand niches.

Foster strategic partnerships with suppliers, manufacturers, and industry experts to source high-quality materials, optimize production processes, and stay ahead of competitive offerings in the Amazon marketplace.

Drive business development efforts for Amazon services agency, cultivating and nurturing relationships with prospective clients to generate new business opportunities and expand the agency's client portfolio.

Collaborate with internal teams to tailor service offerings and proposals to meet the unique needs and objectives of each client, delivering customized solutions that drive tangible results and exceed expectations.

Education

Higher National Diploma in Business Management

International Center of Excellence - Pearson
09.2024

Skills

  • Brand strategy
  • Social Commerce
  • E-Commerce
  • Financial Forecasting
  • Problem Solving
  • Detail Oriented

Timeline

Tiktok Shop Growth Strategist

Maju Superfoods, The 8th Street - Freelance
03.2023 - Current

Senior Amazon Brand Manager

Stanley Black & Decker, Inc - Freelance
05.2022 - 09.2023

Amazon Product Development Manager

Brandock Ltd.
11.2021 - 05.2022

Higher National Diploma in Business Management

International Center of Excellence - Pearson
Mirza Saad Arif Baig