
Results-driven retail leader with over seven years of experience in women's athletic apparel, customer experience, sales leadership, merchandising, and team development. Proven track record of driving sales growth, exceeding loyalty and credit goals, coaching high-performing teams, and creating exceptional customer experiences in fast-paced retail environments. Skilled at analyzing business trends, training associates on product knowledge and selling behaviors, executing merchandising strategies, and building strong community relationships that increase brand awareness and customer loyalty. Passionate about fitness, wellness, and helping customers find products that support their goals while fostering a positive, team-oriented culture.
• Lead daily sales floor operations for a top-performing Athleta location, driving sales performance through exceptional guest service, product and loyalty program knowledge, and team coaching.
• Coach, develop, and inspire a team of up to 50 associates, fostering a culture of product expertise, customer-first service, and strong sales performance.
• Personally role-model selling excellence, generating an average of 100+ Athleta credit card applications annually while maintaining a 4.5–6% conversion rate.
• Analyze sales trends, guest feedback, and key performance metrics to identify opportunities and inform merchandising, staffing, and operational decisions.
• Partner with leadership to optimize merchandise presentation, promotional execution, and floor placement strategies that enhance the guest experience and support business goals.
• Collaborate with local fitness studios, instructors, and wellness organizations to host recurring community events, increasing foot traffic and strengthening brand recognition across South Dakota.
• Led recruitment and hiring efforts, identifying and selecting top talent aligned with Athleta’s values, culture, and guest experience standards.
• Developed and onboarded new associates through structured training, product education, and mentorship, contributing to improved retention and team performance.
• Coordinated schedules for leadership and associate teams of up to 50 employees, aligning staffing levels with business demands and community events.
• Managed timesheet and payroll processes, ensuring accuracy, compliance, and efficient workforce administration.
• Fostered an inclusive, high-performing team culture that promoted collaboration, recognition, and employee engagement.
• Led guest experience operations in a high-volume retail environment, managing large teams to achieve sales, loyalty, and customer satisfaction goals.
• Trained, coached, and developed team members to consistently exceed REDcard credit card and loyalty program performance metrics.
• Analyzed sales trends, guest insights, and operational metrics to identify opportunities and improve overall store performance.
• Recruited, hired, and developed 200+ team members, including three team leaders, building a strong leadership pipeline and high-performing team culture.
• Supported day-to-day operations of a $57M retail store, gaining experience in leadership, merchandising, and team development.
• Selected to extend a ten-week internship throughout the academic year, further developing leadership skills and operational knowledge while supporting key business initiatives.
• Promoted to Associate Photographer in 2025 for consistently delivering exceptional client experiences and demonstrating leadership during event operations.
• Support lead photographers at weddings and community events, coordinating logistics, managing timelines, and ensuring seamless execution in fast-paced environments.
• Build strong relationships with clients, vendors, and team members through clear communication, professionalism, and attention to detail.