Laura Neff
Rapid City
Summary
Results-driven sales and operations leader with 20+ years of experience driving revenue growth, building trusted client relationships, and educating customers through personalized, needs-based selling. Proven success in retail sales, team leadership, and human resource strategy. Known for a warm, consultative approach that builds long-term loyalty
Proficient in strategic planning, client relationship management, and sales strategy development, ensuring success and growth in competitive environments.
Overview
8
8
years of professional experience
Work History
SALES MANAGER
Riddles Jewelry
01.2024 - Current
- Drive high-value retail sales through relationship-building, personalized consultations, and product education
- Build long-term client loyalty through follow-up, trust, and elevated customer experience
- Consistently meet and exceed individual sales goals in a commission-based environment
- Educate clients on premium products, warranties, and long-term value
- Key Transferable Skills:
- Consultative selling
- Objection handling
- High-dollar transactions
- Client retention
HUMAN RESOURCES & OPERATIONS DIRECTOR
Nerdy Nuts
01.2022 - 01.2024
- Lead all HR, operations, and internal process development for a growing consumer brand
- Recruited, trained, and developed high-performing teams across multiple functions
- Created onboarding and training programs focused on communication, performance, and engagement
- Oversaw employee relations, performance management, and compliance
- Training & education
- Team development
- Performance coaching
- Cross-functional collaboration
EXECUTIVE ASSISTANT
STRIDER SPORTS INTERNATIONAL
01.2018 - 01.2022
- Supported executive leadership with scheduling, travel coordination, and project management
- Organized events, presentations, and meetings supporting brand growth and community engagement
- Acted as a key liaison between leadership, partners, and external stakeholders
Education
Bachelor of Science - Business
Westwood
Skills
- Consultative & Relationship-Based Selling
- Customer Education & Product Demonstration
- Revenue Growth & Sales Goal Attainment
- Account & Client Relationship Management
- Training, Coaching & Talent Development
- Objection Handling & Closing Techniques
- CRM & Sales Technology (Salesforce, Netsuite, Shopify)
- Event-Based Selling & Promotions
TECHNOLOGY & SYSTEMS
- Salesforce
- Microsoft Office
- Netsuite
- Shopify
- Basecamp
- Adobe Suite
- CRM & POS Systems
Timeline
SALES MANAGER
Riddles Jewelry
01.2024 - Current
HUMAN RESOURCES & OPERATIONS DIRECTOR
Nerdy Nuts
01.2022 - 01.2024
EXECUTIVE ASSISTANT
STRIDER SPORTS INTERNATIONAL
01.2018 - 01.2022
Bachelor of Science - Business
Westwood