Summary
Overview
Work History
Education
Skills
Timeline
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Iraj Iqbal

Fashion Desiging
Karachi, Sindh

Summary

Dynamic and creative entrepreneur with a strong passion for fashion, branding, and business development. Recently launched my own fashion brand, Layah, showcasing modern, modest designs for women. Seeking a role that will allow me to contribute my skills in branding, marketing, and customer engagement while supporting the growth of my startup through professional learning and income generation.

Overview

6
6
years of professional experience

Work History

Brand Experience Intern – Marketing Department

Khaadi
01.2023 - 06.2023
  • Assisted the Brand and Marketing team in planning and executing integrated campaigns for seasonal and flagship collections, ensuring alignment with brand identity.
  • Conducted competitor analysis and market research to support the development of customer-centric brand strategies.
  • Collaborated with the creative and design departments to align visual content with marketing narratives for digital and in-store communication.
  • Supported the execution of photoshoots and campaign productions, contributing to mood board creation, styling, and post-production reviews.
  • Helped coordinate influencer collaborations, tracked social media performance, and reported engagement metrics.

Volunteer

The City School
06.2022 - 06.2023
  • Helped organize school exhibitions, cultural days, or talent shows — managing décor, publicity, or logistics.
  • Assisted younger students during art or creative workshops, helping them with basic skills, and encouraging creativity.
  • Participated in charity drives by creating handmade items (cards, crafts, accessories), and selling them to raise funds for a cause (e.g., flood relief, orphanages, cancer awareness).

Creative Trainee – Internship

Khaadi
07.2017 - 09.2017
  • Collaborated with senior designers across multiple creative departments, including textile, fashion, and communication design, to conceptualize and develop seasonal collections.
  • Assisted in design research, trend forecasting, fabric selection, and material sourcing to support collection development.
  • Participated in brainstorming sessions, and contributed original ideas for design themes, mood boards, and concept development aligned with brand aesthetics.
  • Gained hands-on experience in sketching, digital illustration, color story creation, and layout development under the guidance of the department heads.
  • Supported the team in executing product prototypes, reviewing samples, and coordinating with production teams to ensure design accuracy and quality.
  • Engaged in cross-functional discussions with marketing and retail teams to understand customer insights, and translate them into meaningful design outputs.
  • Demonstrated strong organizational skills by meeting multiple deadlines in a fast-paced, design-driven environment.

Education

Bachelor of Arts - Fashion Design

Greenwich University
Karachi, Sindh, Pakistan
04.2001 -

High School Diploma -

The City Schook DK Campus
Karachi, Pakistan
04.2001 -

Skills

  • Brand Development

  • Fashion Styling & Aesthetics

  • Visual Merchandising

  • Content Creation (Reels, Posts, Stories)

  • Photography & Product Styling

  • Social Media Marketing (Instagram, Threads, Pinterest)

  • Canva & Basic Graphic Design

  • E-commerce Platforms (WhatsApp Catalog, Instagram Shop)

  • Microsoft Office (Word, Excel, PowerPoint)

  • Basic Video Editing (CapCut or InShot)

  • Creative Problem-Solving

  • Event Planning

  • Collaboration & Teamwork

  • Public Speaking

Timeline

Brand Experience Intern – Marketing Department

Khaadi
01.2023 - 06.2023

Volunteer

The City School
06.2022 - 06.2023

Creative Trainee – Internship

Khaadi
07.2017 - 09.2017

Bachelor of Arts - Fashion Design

Greenwich University
04.2001 -

High School Diploma -

The City Schook DK Campus
04.2001 -

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Iraj IqbalFashion Desiging