Azfar Khan
Data Scientist / Analyst
Karachi, Sindh
Summary
Seasoned data analyst specializing in business intelligence, risk management, and growth strategy. Expert in leading data teams and leveraging advanced analytics to drive business performance and deliver impactful solutions.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Regional Lead Data Analyst (BizRisk & Strategy)
Daraz (An Alibaba Company)
7 2021 - Current
- Lead a high-performing team of 4 data analysts through all phases of BI project lifecycles, implementing best practices to: Reduce failed deliveries , Identify and mitigate fraud activities.
- End-to-end management of Alibaba’s business security tool at Daraz for risk identification, decision-making, review, and mitigation. -
- Deliver advanced analytics, reporting, and BI applications to support strategic decision-making processes.
- Provide general business intelligence support and collaborate with business units to drive productivity, implement cost-saving initiatives, and develop business cases for strategic decisions.
- Devise, test, and deploy algorithms, models, and rules to enhance business performance, forecasting accuracy, revenue generation, and other key business KPIs.
- Communicate effectively across teams to understand business challenges and drive data-driven solutions.
Assistant Manager Data & Analytics (Growth)
Foodpanda
03.2021 - 07.2021
- Developed and automated reports and dashboards to meet business intelligence and analytical needs. Impact: Reduced manual data extraction efforts and increased stake holder visibility
- Collaborated with function leads to establish key metrics for business monitoring.
- Conducted data validation for marketing performance and led consumer cohort analysis to drive growth through propensity scoring and RFM segmentation. Impact : Improved MoM customer retention by 3% and average order value by 8%
- Led growth strategies for new markets and product launches, collaborating cross-functionally to execute integrated marketing plans. Impact : reduced overall customer acquisition cost by 4%
- Designed and executed A/B and multivariate testing to improve conversion rates and user engagement. Impact: 2% MoM improvement of overall
- Managed marketing budgets and forecasts, ensuring compliance with company policies. Impact: Able to achieve 88% accuracy in predicting monthly , daily orders resulting in saving approx. 2M Rs in one quarter through campaign optimizations.
Performance Analyst (Supply)
Careem Pakistan
03.2020 - 03.2021
- Developed automated BI reports and performance trackers for tracking business KPIs and key trends.
- Conducted customer demand analysis to inform business strategies. Impact: Improved ride acceptance time by 25% through effectively routing supply using surge pricing.
- Analyzed rider acquisition and platform retention to identify gaps and leverage rider acquisition through different channels and campaigns. Impact: Improved performance of acquisition channels and reduced rider acquisition cost.
- Kept track of rider performance to ensure seamless experience
Technical Sales & Service Engineer
K-Group of Companies
07.2017 - 03.2019
- Analyzed import data to predict potential customers. - Managed installation and commissioning of Windmöller & Hölscher extrusion lines in Pakistan.
Education
Master's in Data Science -
FAST National University Of Computer & Emerging Sciences
07.2019 - 05.2021
B.E in Industrial Electronics - undefined
NED University of Engineering & Technology
01.2012 - 04.2016
Skills
Data & Analytics: BigQuery, DBT, Google Analytics, Airflow, SQL, Python, Excel, A/B Testing, ODPS
Business Intelligence: Tableau, Looker Studio, Power BI, Quick BI (Ali cloud)
Advanced Techniques: Machine Learning, Forecasting, Predictive Modeling
Project Management: Team Leadership, Cross-Functional Collaboration, Strategic Planning
Websites
Certification
Google Data Analytics Specialization: Completed a comprehensive program covering data cleaning, visualization, analysis, and R programming.
Languages
English
Urdu
Projects
- Customer Churn Analysis, Led a qualitative research initiative in collaboration with Kantar Research to deeply understand consumer behavior and reduce customer churn. Through focus groups and detailed cohort analysis, we identified key patterns and trends, leading to a 3% reduction in overall customer churn and enhanced customer satisfaction.
- Fraudulent Image Recognition, Built a machine learning model for fraudulent image recognition, helping control cash loss from duplicate or edited images. The model resulted in reducing the manual efforts and improving cash loss by 5% MoM
Timeline
Assistant Manager Data & Analytics (Growth)
Foodpanda
03.2021 - 07.2021
Performance Analyst (Supply)
Careem Pakistan
03.2020 - 03.2021
Master's in Data Science -
FAST National University Of Computer & Emerging Sciences
07.2019 - 05.2021
Technical Sales & Service Engineer
K-Group of Companies
07.2017 - 03.2019
B.E in Industrial Electronics - undefined
NED University of Engineering & Technology
01.2012 - 04.2016
Regional Lead Data Analyst (BizRisk & Strategy)
Daraz (An Alibaba Company)
7 2021 - Current