Awaid Shah

- Lead the marketing efforts with a strategic focus on managing a $5,000 budget, targeting a minimum of 300% ROI across campaigns.
- Oversee the execution of ad campaigns for websites, logos, and mobile applications, ensuring efficient budget utilization and maximized returns.
- Spearhead sales initiatives by guiding the marketing unit towards achieving revenue goals and business objectives.

• Manage and optimize Facebook Ads campaigns for a diverse range of services including resume writing, cover letter creation, job post applications, LinkedIn optimization, and 3D website development.
• Drive lead generation and customer acquisition through targeted ad strategies, effectively increasing service sign-ups and engagement.
• Analyze campaign performance and implement data-driven improvements to enhance ad reach, conversion rates, and overall ROI.
• Collaborate with cross-functional teams to align ad content with company branding and deliver consistent messaging across all platforms.

- Oversaw budget planning and resource allocation for e-book marketing initiatives, optimizing cost-efficiency and campaign reach.
- Developed and implemented innovative strategies to enhance author engagement, expand reach, and boost e-book sales.

• Managed a marketing budget of $3,000 to $5,000 for Facebook Ads, consistently meeting the target of 20 web accounts over four consecutive months.
• Achieved a 180% ROI from front-end campaigns, driving sustained profitability and successful client acquisition.
• Developed and executed data-driven Facebook Ads strategies to maximize performance and effectively reach target audiences.

• Anchored and vlogged for multiple content channels of Metamorph'd, covering news, food, sports, and the history and culture of Pakistan, creating engaging content for diverse audiences.
• Developed and executed comprehensive digital marketing strategies for clients, driving brand awareness and sales growth across social media platforms.
• Collaborated with clients to generate creative concepts for TV commercials (TVCs) and social media campaigns, enhancing their brand presence and audience engagement.
• Managed end-to-end social media campaigns, advising clients on best practices for building a strong online brand and increasing sales through targeted digital marketing efforts.

Successful Projects:
have raised over 1.2 million pkr in contributions and zakat, as well as over 8.3 million pkr in CSR.
 Signing MoU's
 Partnerships & Sponsorships
 Sponsorship for JDC Food Program
 To lead on, coordinate and develop all community relations offerings.
 To lead on and coordinate with the other projects for JDC Foundation to operating companies with some event
management.
 To manage communications with the organizational relations activities, including the JDC Welfare CSR site.
 To manage the Charitable Giving budget to ensure the budget is adhered to and maximize returns and benefits to other
organizations.
 To keep the CSR strategy and programs under review and adapt as appropriate to stay aligned with business objectives.