Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Asma Jamal

Creative Marketing Professional
Karachi, Sindh

Summary

Creative Marketing Professional with 3+ years in fashion and lifestyle. Lead end-to-end web and campaign shoots—from concept development and styling to budgeting and on-set execution. Skilled in influencer marketing, PR strategy, and delivering brand rollouts across digital and retail platforms. Adept at cross-functional collaboration and budget optimization, driving impactful marketing initiatives that resonate with consumers.

Overview

2
2
years of professional experience
2
2
Certifications
2
2
Languages

Work History

Marketing Executive Creatives – ZEEN

Cambridge Garment Industries Ltd.
12.2023 - Current
  • Lead end-to-end campaign and eCommerce web shoots—from creative concepting, moodboarding, styling, and model coordination to budgeting, production planning, and on-set execution.
  • Manage shoot logistics, studio preparation, and cross-functional coordination between Karachi and Lahore teams, aligning marketing, design, supply chain, and production functions.
  • Reduced shoot and campaign costs by over 60% while maintaining high-quality output and visual consistency — recognized by senior management.
  • Own creative direction and launch planning for fragrance and mist categories — including R&D, bottle and packaging development, storytelling, and market positioning.
  • Develop shoot briefs, moodboards, and visual guidelines for fragrance/mist campaigns; lead styling and image selection in line with seasonal brand aesthetics.
  • Execute influencer marketing and digital PR campaigns, handling creator shortlisting, dispatches, and post-campaign performance tracking to ensure high organic reach and engagement.
  • Planned and executed Zeen’s flagship store launches at Dolmen Mall and MM Alam Road, Lahore — led pre-hype strategy, PR and influencer engagement, and on-ground brand activation, driving high footfall and successful retail openings.

Marketing Executive – Cambridge Fragrance

Cambridge Garment Industries Ltd.
05.2023 - Current
  • Executed flagship store openings and in-store activations, managing PR invites, influencer collaborations, and retail event coordination.
  • Boosted footfall and digital engagement through coordinated cross-channel marketing.
  • Took on creative leadership for the fragrance category — contributing to product positioning, packaging feedback, and campaign planning.
  • Assisted in planning and executing web shoots before transitioning to full ownership of the process.
  • Built long-term partnerships with influencers and agencies for sustained brand buzz.
  • Increased brand awareness by developing and implementing innovative marketing campaigns.

Education

Bachelor of Arts - Arts Education

University of Sindh
Mirpur Khas, Sindh, Pakistan
04.2001 -

Associate of Arts - Fashion Design

Asian Institute of Fashion Design
Karachi, Sindh, Pakistan
04.2001 -

Skills

  • Concept Development & Visual Storytelling
  • Web & Campaign Shoot Execution
  • Brand & Campaign Strategy
  • Budget Optimization & Vendor Coordination
  • Consumer Insight & Market Research
  • Cross-Functional Team Collaboration

Accomplishments

R&D & Product Development – Beauty & Fragrance
• Conducted in-depth research on fragrance, cosmetics, and jewelry trends, benchmarking local and global competitors.
• Supported product ideation, testing, and vendor coordination to ensure brand and market alignment.
• Contributed to launch campaigns and content planning for new fragrance and beauty initiatives.

Certification

Brand Management – University of London

Timeline

Marketing Executive Creatives – ZEEN

Cambridge Garment Industries Ltd.
12.2023 - Current

Marketing Executive – Cambridge Fragrance

Cambridge Garment Industries Ltd.
05.2023 - Current

Brand Management – University of London

05-2023

Meta Social Media Marketing – Meta

03-2022

Bachelor of Arts - Arts Education

University of Sindh
04.2001 -

Associate of Arts - Fashion Design

Asian Institute of Fashion Design
04.2001 -

Similar Profiles

CREATE PROFILE
Asma JamalCreative Marketing Professional