Afrin Farid Qureshi
Karachi
Summary
Committed and energetic individual with passion for creative marketing. Keeps up to date with and monitors market trends and new technologies to identify marketing opportunities. Seeks chance to gain hands-on experience in developing and executing marketing strategies.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Marketing Executive
Trojan | The Global Tyre Co.
Karachi, Pakistan
11.2024 - Current
- Led the successful 'Trojan at Automechanika Dubai 2024' social media campaign, enhancing brand visibility and audience engagement through creative storytelling and strategic content.
- Developed SEO-driven content strategies and executed targeted email marketing campaigns using CRM tools like HubSpot and Mailchimp to enhance audience engagement and lead nurturing.
- Monitored and optimized social media activities to boost audience reach, engagement, and brand awareness, delivering measurable growth.
- Completed and submitted monthly and yearly reports to support executive decision making.
Marketing executive
Trojan | The Global Tyre Company
Karachi, Sindh
11.2023 - Current
- Develop comprehensive content strategies and calendars for social media platforms, and curate impactful campaigns to enhance brand visibility and drive customer engagement.
- Develop strong brand identity through consistent messaging and innovative marketing campaigns that resonate with target audiences and build brand loyalty.
- Create monthly social media analytics report showing engagement, reach and followers.
- Create compelling blogs and news articles that position the brand as a thought leader in industry, fostering credibility and trust.
Social media marketing intern
Helpp Technologies
Karachi, Sindh
08.2023 - 11.2023
- Managed Instagram and Facebook, curated content calendars, and designed visuals with Canva to boost engagement and brand appeal.
- Analyzed market trends, gathered customer insights, and researched competitors to refine targeted campaigns.
- Executed data-driven strategies that enhanced brand visibility and drove sales on social media, achieving consistent growth in customer acquisition and brand awareness.
Content creator
Ibex, Pakistan
Karachi, Sindh
02.2022 - 02.2023
- Created personalized content that matched distinct requirements and brand voice, and resonated with the target audience while adhering to brand guidelines.
- Collaborated with teams to ensure seamless communication and understanding of content expectations, delivering projects on time with a commitment to quality.
Education
Bachelor of Business Administration - Marketing
Iqra University
Karachi, PakistanSkills
- Project Management
- Social media management
- Influencer marketing
- Campaign management
- Digital marketing
- Competitive analysis
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Market research
- CRM management
Certification
- Introduction to Psychology (Yale University | Coursera)
- Project Management: The Basics For Success (University of California, Irvine Division of Continuing Education I Coursera)
Volunteer Work
- Event Management at BPC Banking Technologies, Aug 2023
- Event Mangement and Planning with Pak-Korean Culture Collaboration, Feb 2020
Timeline
Senior Marketing Executive
Trojan | The Global Tyre Co.
11.2024 - Current
Marketing executive
Trojan | The Global Tyre Company
11.2023 - Current
Social media marketing intern
Helpp Technologies
08.2023 - 11.2023
Content creator
Ibex, Pakistan
02.2022 - 02.2023
Bachelor of Business Administration - Marketing
Iqra University