AARON ROLAND SPELTZ
Brookings
Summary
Experienced retail leader ready to drive operational excellence and customer satisfaction. Proven ability to lead teams, optimize store performance, and adapt to changing demands. Strong communication skills, strategic planning, and inventory management expertise. Reliable collaborator focused on achieving results and fostering positive work environment.
Overview
26
26
years of professional experience
Work History
Store Director
Hy-Vee, Inc.
Brookings, SD
03.2025 - 05.2026
- Directed all store operations, including staffing, merchandising, service, and financial results.
- Led hiring, training, and ongoing workforce development.
- Designed pricing strategies and merchandising plans aligned with company standards.
- Managed inventory processes and asset protection.
- Built strong employee engagement and morale.
- Monitored local competition and adjusted strategies accordingly.
- Consistently met or exceeded profitability targets.
District Store Director
Hy-Vee, Inc.
Fairmont, Windom, Worthington, MN
02.2019 - 03.2025
- Lead operations for three store locations, ensuring consistency, compliance, and high-quality execution.
- Own district P&L performance, forecasting, labor planning, and merchandising strategies.
- Develop annual sales and profit plans; consistently achievement-focused.
- Oversee advertising strategy, competitive analysis, and product mix optimization.
- Standardize operational processes to boost efficiency and customer experience.
- Coach store directors and management teams; strengthen pipeline development.
- Conduct store walks to identify opportunities in inventory, labor, margin, and merchandising.
- Ensure compliance related to safety, asset protection, and financial controls.
Store Director
Hy-Vee, Inc.
Fairmont, MN
11.2017 - 02.2019
- Directed all store operations, including staffing, merchandising, service, and financial results.
- Led hiring, training, and ongoing workforce development.
- Designed pricing strategies and merchandising plans aligned with company standards.
- Managed inventory processes and asset protection.
- Built strong employee engagement and morale.
- Monitored local competition and adjusted strategies accordingly.
- Consistently met or exceeded profitability targets.
Manager of Perishables
Hy-Vee, Inc.
Rochester, MN
01.2013 - 01.2016
- Oversaw all perishables departments ensuring food safety, freshness, and merchandising.
- Served as acting store director when needed.
- Led promotional planning, ad placement, and display execution.
- Conducted evaluations and supported employee training and development.
- Managed sanitation and safety protocols.
- Assisted with inventory planning and execution.
Assistant Manager / Health Market Manager
Hy-Vee, Inc.
Rochester, MN
04.2010 - 01.2013
- Managed Health Market operations including merchandising, product mix, and customer service.
- Ensured pricing accuracy, inventory control, and promotional execution.
- Analyzed sales and completed department projections.
- Resolved escalated customer concerns.
- Trained and supervised departmental teams.
Assistant Manager
Hy-Vee, Inc.
Rochester, MN
07.2009 - 04.2010
- Delivered hands-on customer service and supervised multi-department staff.
- Directed front-end operations for efficient customer flow.
- Ensured signage, displays, and shelf readiness were executed correctly.
- Trained employees on operational and safety standards.
- Identified cost reductions through expense and inventory analysis.
Operations Specialist Second Class
United States Navy
San Diego, CA
08.2000 - 08.2004
- Supervised 3–5 personnel and managed departmental logistics.
- Monitored maritime activity and relayed mission-critical communication.
- Maintained emergency equipment as Damage Control Petty Officer.
- Supported tactical air operations and served as communication relay.
Education
Bachelor of Business Administration -
Winona State University
01-2009
Associate of Science - Business Administration
Rochester Community & Technical College
01-2007
Skills
- Sales leadership
- Delegation
- Inventory oversight
- Store operations
- Strategic planning
- Marketing
- Leadership development
- Revenue generation
AWARDS & RECOGNITION
Sailor of the Year (2002), Navy Achievement Medal, Honorable Discharge, United States Navy, Hy-Vee Retail Service Program Graduate, Hy-Vee Master of Retail Operations Program Graduate, Two-time Customer Experience Award Winner, 1st Place — Spring Time Party (2018)
Timeline
Store Director
Hy-Vee, Inc.
03.2025 - 05.2026
District Store Director
Hy-Vee, Inc.
02.2019 - 03.2025
Store Director
Hy-Vee, Inc.
11.2017 - 02.2019
Manager of Perishables
Hy-Vee, Inc.
01.2013 - 01.2016
Assistant Manager / Health Market Manager
Hy-Vee, Inc.
04.2010 - 01.2013
Assistant Manager
Hy-Vee, Inc.
07.2009 - 04.2010
Operations Specialist Second Class
United States Navy
08.2000 - 08.2004
Associate of Science - Business Administration
Rochester Community & Technical College
Bachelor of Business Administration -
Winona State University